what is muesli?

muesli was introduced by Dr. Maximilian Bircher-Benner around 1900 in Switzerland. Muesli is defined as a loose mixture of mainly rolled oats together with various pieces of dried fruit, nuts & seeds.

what are the health benefits of muesli?

all the main ingredients of muesli are considered important elements of a healthy diet:

  1. Bulletoats have been shown to help lower high blood cholesterol concentration (hypercholesterolemia) and thereby reduce the risk of arteriosclerosis. see Oats & Heart Health.ppt

  1. Bulletproducts made from whole oat and wheat grains are rich in fiber and essential trace elements

  1. Bulletsome types of nuts (especially walnuts) are rich in omega-3 fatty acids, which are associated with many health benefits, including the development of the nervous system

  1. Bulletmilk products served with muesli, are a rich source of calcium and protein

  1. Bulletthe fruits that are in muesli, as well as the oats are a source of fibre as well

  1. Bulletthe low glycemic index of muesli helps with diabetes control.

are all your mueslis vegetarian?

Yes, all our mueslis are 100% vegetarian

are your products suitable for diabetics?

diabetics should follow a nutritionally balanced diet according to the type and severity of their diabetes. Unfortunately we cannot recommend our products for specific diets, and you should consult with your Doctor / Dietician for specific food advice.

our products which do not have added sugar in are: Harvest Crunch No Added Sugar, Swiss Style Muesli, Luxury Crunchy Muesli & Super Swiss Style Muesli. Harvest Crunch No Added Sugar & Swiss Style Muesli do have honey as an ingredient. The sugars declared on these products are intrinsic, eg fruit sugars.

do you make a muesli for people who want to eat less wheat?

Yes, our Luxury Crunchy Muesli, Orange & Walnut Crunchy Muesli, Tropical Crunchy Muesli and Apple & Raisin Crunchy Muesli have no wheat

do you make any muesli that is gluten free?

No, we don't make any products that are totally gluten-free. Some of our mueslis have no wheat which people with gluten sensitivities might find easier to digest.

why do your mueslis contain sugar?

Some sugar is inherent within the dried fruit within our products, known as intrinsic sugars. Some of our mueslis have honey or demerara sugar in them. Wherever we can, we use the minimal amount of these ingredients in our products.

where does the sugar come from in your muesli?

everyone needs a little bit of sugar in their diet. Nearly all the sugar found in our recipes comes from the naturally occurring sugars in the fruit and provides essential fuel for the brain and energy for daily activities. We pride ourselves on the high fruit, nut and seed content of our recipes and it’s due to this that we have naturally higher levels of sugar (fruit sugar)

where does the fat come from in your muesli

the fat in our recipes is “good” fat from the delicious nuts and seeds we pack into our products. Nuts and seeds are high in fibre, rich in a wide range of vitamins and minerals and a good source of protein. They are also an excellent source of monounsaturated fat, which is thought to help reduce cholesterol in the blood. Some of the wholegrain cereals we use – for example, oats and barley – also contain naturally occurring fats and sugars.

some of your Mueslis seem to be high in calories

calories are the fuel for the body. They come from the carbohydrates, fats and proteins in foods. By their very nature, energy-dense ingredients such as nuts are high in fuel or calories. As part of a nutritionally balanced diet, all our products will contribute to a healthy diet plan.

How does one consume muesli ?

muesli is the perfect way to start the day as it forms a complete nutritional breakfast. Delicious with hot or cold milk or one can even enjoy it on its own.

These healthy cereals are equally enjoyable as a light lunch or an anytime snack, giving you nourishment and goodness. They can also be used as a topping for ice cream or with yogurt (dahi).

For more options see the recipes on our packs

If the product contains almonds, how can it be zero cholesterol?

almonds have no cholesterol as only animal fats are sources of cholesterol. In fact, our cereals may actually help reduce existing cholesterol levels, as they have a high amount of soluble fiber.


what is special about Domino’s Chocolate Chip cookies ?

Domino’s Chocolate Chip cookies are typical American style cookies with a very high chocolate content. Unlike other brands, each of our chocolate chip cookie varieties has a high proportion of large chocolate chunks to give that special chocolate taste.

why are Domino’s chocolate chip cookies more expensive than Hide & Seek, and Britannia chocolate chip cookies ?

we use a much higher proportion of chocolate (which is an expensive ingredient) in our cookies than our competitors. Our customers are well aware of the quality of our product and are willing to pay a premium for a better product.

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